Firstly, let’s dive into the concept of what digital marketing is all about.
Digital marketing involves the use of the internet and other online digital devices, like smartphones, computers, tablets, etc, to advertise products and services. Digital marketing is simply marketing using digital tools. These devices are tools that make it easier for individuals and companies to promote their products and services to prospects wherever those customers happen to be.
A 2022 Pew Research Center study found that 76% of American adults had made online purchases using their phones as a result of digital marketing. Digital marketing is one of the most sought-after skills in business and marketing agencies. It allows for direct communication with consumers.
Digital marketing is one of the top earning skills globally. Digital marketing can help a firm build a brand identity, reach specific audiences, and attract, engage, and influence customers.
Digital Marketing is less expensive than traditional forms of marketing. Digital marketing is cost-effective because, with a social media account and data, users can advertise their products and make sales compared to most traditional communication media, such as telephone, radio, television, paper mail, and newspapers.
Newspapers, books, and other print publishing have adapted to website technology or have been reshaped into blogging, web feeds, and online news aggregators. The Internet has enabled and accelerated new forms of personal interaction through instant messaging, Internet forums, and social networking services. Online shopping has grown exponentially for major retailers, small businesses, and entrepreneurs, as it enables firms to extend their “brick and mortar” presence to serve a larger market or even sell goods and services entirely online.
Back in the day, digital marketing was formally known as ‘online marketing,’ ‘internet marketing,’ or ‘web marketing.’ Worldwide, digital marketing has become the most common term and has taken off in the business industry, especially after the year 2013. However, in other countries like Italy, digital marketing is still known as web marketing.
In the 2000s, with increasing numbers of Internet users, the birth of the iPhone, and the birth of the Google search engine, customers began searching for products and making decisions about their needs online first instead of consulting sales personnel.
The mid-2000s saw the emergence of social media platforms like Facebook (2004), YouTube (2005), and Twitter (2006). These platforms revolutionized digital marketing by facilitating direct and interactive engagement with consumers.
TYPES OF DIGITAL MARKETING
- Content marketing.
- Search engine optimization (SEO)
- Email marketing.
- Social media marketing.
- Mobile marketing (text and multimedia)
- Pay-per-click.
- Affiliate marketing.
12 PROVEN WAYS TO MAKE MONEY WITH DIGITAL MARKETING
- Content Writing
- Affiliate Marketing
- Selling Advertisement
- Earning from SEO Services
- Manage PPC Campaigns
- Selling Online Course
- Work as A Digital Marketing Consultant
- Blogging on a Paid Platform
- Make Money as an Influencer
- E-commerce
- Monetization of Blog (via advertising platforms)
- Social Media Manager
EFFECT OF DIGITAL MARKETING ON A BUSINESS
Marketing comes before sales.
The reality of this marketing sales funnel is that it can be done through digital marketing. A marketing sales funnel is a system or process for building awareness, generating interest, stirring desire, and closing sales or services. There are different types of sales funnels for various situations.
